Marketing may seem like just another task on every small business owners to-do-list - but if you really want a successful small business then you need to fall in love with marketing. Because when it comes to growing your business in 2020, your marketing mindset is everything.
Hey business friends do you ever find yourself putting off marketing, feeling frustrated at the social media or hesitating to post that video of yourself online. I get it totally, as a business owner - wouldn't it be nice if customers would just customers call out of the blue?
The reality is far different - in the digital age with so many businesses online, standing out and getting your business noticed can be even harder than before. And if your marketing game is not on point it is likely your business will sink rather than swim.
Sometimes marketing doesn't work, because it fails to appeal to the right audience. Sometimes it doesn't work because it is not delivered in time. Sometimes it doesn't work because it's not the right time or the market conditions. However oftentimes marketing campaigns fail, because the business owner is not fully invested in the marketing campaign working...they have a subconscious marketing block.
Marketing blocks are sneaky stories we tell ourselves about marketing which can wreak havoc on our business if we remain unaware of them. You see as business owners the way we think about our marketing is super important. For example if we have an subconscious fear of being visible or being seen, or fear of being successful, or even a fear of having too much money, we may act in ways that sabotage our own success.
Think you might have a marketing block? Here are some signs you could be sabotaging your marketing:
Fortunately, the great news is working on your mindset is an easy fix which doesn't require a lot of time of resources.
If you would like help working on your marketing mindset, you can book an online mindset coaching session. Or contact me Verity for further information.